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How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Write your opening sentence (aka, lede) Craft two to five strong body paragraphs with supporting details. Add quotes. Include contact information. Write boilerplate copy.

Stick to a standard product launch press release format. Find media contacts interested in your product. Write a press release headline that grabs attention. Focus on the unique features and benefits of your product. Be visual?include high-quality photos and videos displaying your new product.

Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.

9 Elements to Include in Your Product Launch Press Release Logo. Contact information. Dateline. Headline. Sub-headline. Introduction. Body. Boilerplate.

How to Write a Product Launch Email It's Time! [Product] is now live. ... We just launched [Product] ? And we need your help. [NOW LIVE]: [Product] is available to the public. [Product] launches today. ... The moment you've all been waiting for: [Product] is here. [PLEASE READ]: Everything you need to know about [Product].

How to write a good press release Start with an attention-grabbing title. ... State the announcement & its significance in your intro. ... Expand on why this announcement matters in the body. ... Stick to a formal, authoritative tone. ... Use active voice. ... Be concise. ... Give the reader an action to take.

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.