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Record producers in Service-now allow users to create records on any table directly from the Service catalog interface. Typically, record producers are used to allow users to create incident or change request records.

Variables are like fields on the catalog item whereas the variable set are group or set of the variables. You can create a variable for a single catalog item only .

Even if you're a business owner and you've never programmed or built a catalog item before, the Catalog Builder allows you to create your own catalog items via a safe, controlled process, in a user-friendly interface.

I would use a catalog item when you want to generate a request, complete with a workflow, approvals, tasks, etc, and a record producer when you want to gather some information using a form (variables) but create some other type of record (incident, change, enhancement, etc.) as a result.

A record producer is a specific type of catalog item that allows end users to create task-based records, such as incident records, from the service catalog.

On the back end it creates a request, request item, and possibly approvals and tasks depending on its workflow. A record producer is ordered one at a time and creates one record on the back end, most commonly an incident. An order guide is used to guide the user into ordering multiple items.

New in the Tokyo release Configure the Catalog Builder so catalog item editors can enter custom details. Transfer catalog items published through Catalog Builder from one instance to another easily by using update sets that are automatically and exclusively created for the catalog item.