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Branded content is the practice of marketing via the creation of content that is funded or outright produced by an advertiser? (it is) designed to build awareness by associating (the brand) with content that shares its values.

Brand equity has four dimensions?brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value.

Branded Content Strategy Show, don't tell. Your branded content aims to tell a story, but simply telling it is not enough. ... Hit a nerve. ... Introduce characters who personify your brand's core values. ... Create stories that highlight the benefits of your product or service.

Positive brand equity occurs when different outcomes are observed in the marketing of a product or service because of its brand, compared with the results if that same product or service was not identified by that brand.

Brand equity is the value of a brand, determined by the consumer's perception of its quality and desirability. It is based on factors such as the brand's recognition, customer loyalty, and customer satisfaction.

What do you mean by brand equity? Brand equity is the value of a brand, determined by the consumer's perception of its quality and desirability. It is based on factors such as the brand's recognition, customer loyalty, and customer satisfaction.

Brand equity research is a systematic process of evaluating and measuring the value and perception of a brand in the market. It aims to understand the level of brand awareness, customer loyalty, brand associations, and overall brand strength.

MasterCard says BNPL loans increase sales by 45 per cent on average and reduce cart abandonment by 35 per cent. BNPL provider Affirm claims its merchant clients report an 85 per cent increase in average order value when consumers use its BNPL plan over other payment methods.

Reasons cited by users include ease of payments, more flexibility, no interest, and a simple approval process. A survey by Afterpay found that 42% of Gen Z and 69% of Millennial shoppers are more likely to purchase items if a BNPL service is offered.

The appeal of BNPL is that you can make installments over time instead of paying the full amount upfront. Plus, you get the instant gratification of having the merchandise in your hands. And the bonus of not having to pay interest. As a result, it's become increasingly popular with Millennials and Gen-Zers.