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Brand identity in many ways is the visual (symbol or illustration) aspect of a brand. Think of the Nike 'swoosh' or Apple's apple?those are two instances where the identity of a brand is connected with a symbol or visual aspect. Building brand identity must have a strong visual image to link the brand.

Ing to Kotler, the brand image is created by the sum total of all the experiences that consumers have with the brand. These experiences come from consumers exposure to and interactions with advertising, packaging, product quality, customer service, and other touchpoints.

By doing so, you can make a strong first impression with new audiences and retain existing customers. Companies such as Apple, Starbucks, Peloton, Trader Joe's, and Nike are all great examples of companies with strong brand images.

Brand image refers to how audiences perceive your brand and how customers feel about their experience with you. The consumer opinion is influenced by many factors, such as the quality of your brand's products, the impression you make through marketing, and levels of customer service.

What is brand imagery? ? Brand imagery is the result of all the visuals that represent your brand's identity. The images that make up your brand imagery can appear in a variety of forms, from billboards to Instagram, websites to print ads.

McDonald's. The brand image of McDonald's is quick and inexpensive food, the food, stores, service; commercials and other such elements consistently reflect the image of the brand. Additionally, it creates an image in the minds of customers as affordable food with which customers are quite comfortable.