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Every established brand should have a clear understanding of its brand equity. The Blake Project's BrandInsistence brand equity measurement system measures the five things that cause customers to insist upon specific brands: awareness, relevant differentiation, value, accessibility and emotional connection.

How to measure your brand perceptionBrand focus groups and forums. It's a little turn-of-the-century, but it still works.Brand perception surveys.Social media monitoring.Measure your brand's uniqueness.Take a fresh look at your brand.Put the right leaders in place.Ask your customers.Ask your employees.More items...

A brand positioning statement is a description of your target market that also includes a holistic picture of how you'd like your brand to be perceived by customers (based on research and data). Simply put, this statement is the who, when, where, why, and how of your brand's identity.

The Branding Equation: Demand+Scarcity = Value.

Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.

A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.

The sources of brand equity typically are either financial, brand extensions or consumer-based perceptions. Identifying and measuring brand equity allows for better income and cash flows or converting the brand equity into goodwill.

Some ways you can measure brand image include:Measuring Brand Perception via Focus Groups, Surveys, and Social Media Listening. This involves understanding how consumers perceive your brand.Brand Concept Maps. These are visual representations of brand associations as formed by consumers.Semantic Differential Scaling.