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How to Announce a New Company NameInform Your Employees First. Announce your new company name to your company's workforce before you go public, recommends marketing website Digett.Let Your Customers Know.Inform Other Stakeholders.Prepare to Inform the Press.Update All Marketing Materials.

Here are some tips.A word about naming.Much of what happens on Instagram centers around hashtags.Think about the name of your account.Step one make your feed worth sticking around for.Step Two grab the traffic you have.Step Three get your look planned out.Step Four be consistent with captions.More items...?Nov 2, 2016

#1: Give Your Audience a Sneak Preview To stay on the safe side, give your audience a sneak preview of your rebrand. To do this, post something from your new company (your new logo or images from a new marketing campaign, for example) on social media. Announce the change and ask people what they think.

Follow our tips and make sure your rebranding launch is effective and executed without a hitch.Give Yourself Enough Time.Prepare All Brand Touchpoints.Identify All Audiences and the Need-to-Know Sequence.Develop Your Rebrand Story and Launch Idea.Design a Communication Plan for Each Audience.More items...

9 Steps for Announcing a Brand Refresh. Creative.Organize your efforts.Make sure your team is on board.Prepare your audience.Check availability.Stay consistent and cover all bases.Address the changes.Promote your new image.More items...?May 31, 2018

Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.

7 Ways to Introduce a New Logo to Existing and New CustomersWhat the Experts Say.Hype it Up Long Before the Change.Ask for opinions on social media.Make changes to stationary and other materials first.Make a checklist of what needs to be changed.Advertise through your mobile app.Introduce it on social media first.More items...?Mar 20, 2017

Prepare a press release to announce the change to customers. Describe the business reasons for the change of identity, such as company growth, expanded product range or entry into new markets. Explain how the changes will affect customers in terms of better service, improved delivery or improved products.

The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agency Witty Kitty. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them.

Becoming Recognizable: How to Market Your Brand New LogoGenerate buzz before the launch.Write a blog post about the new logo.Promote physically.Do branded giveaways on social media.Nov 29, 2018