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A logo should always be designed in a vector format. Why? Vector images can be scaled (make larger and smaller) without diminishing the quality because they are created with points, lines, and curves. Vector files are the original source files that can be edited by design applications.

While it typically has a larger file size than a JPG, it can compress further when storing images containing text, line art, and areas of solid color. (Sounds like a logo to me.) The transparency is infinitely useful in web applications and the lossless data compression results in cleaner, sharper images.

Whether you choose to design a logo yourself, hire a designer, or use an online logo maker, the process will involve the same 7 steps:Develop your brand identity.Look for design inspiration.Choose colors that reflect your brand.Pick a font.Create several rough versions.Get feedback.Polish your winning design.Oct 18, 2019

Here are the 7 types of logos you need to know about:Monogram logos (or lettermarks) Check your inbox.Wordmarks (or logotypes)Pictorial marks (or logo symbols)Abstract logo marks.Mascots.The combination mark.The emblem.

Most people handle JPGs and PNGs to show a logo in web settings. But EPS format, SVG, and PDF files should be preferred for their ability to create other file formats from them.

How to Design a Business, Company, or Personal LogoStart With Your Story.Brainstorm Words That Describe Your Brand.Sketch Ideas Based on These Words.Test Your Top Sketches With Your Buyer Persona.Refine Your Chosen Sketch.Develop Your Logo's Layout on a Free Design Platform.Pick Versatile Color Options.Choose a Font.More items...?Nov 7, 2019

Here's how to design the perfect logo, step-by-step.Start With Your Story.Brainstorm Words That Describe Your Brand.Sketch Ideas Based on These Words.Test Your Top Sketches With Your Buyer Persona.Refine Your Chosen Sketch.Develop Your Logo's Layout on a Free Design Platform.Pick Versatile Color Options.Choose a Font.More items...?Nov 7, 2019

6 Steps of a Successful Logo Design ProcessStep 1: Create Design brief- Exploring all the Ws.Step 2: Research.Step 3: Sketch to build Concepts.Step 4: Feedback and Review.Step 5: Digital implementation.Step 6: Presentation.May 11, 2016

10 golden rules you should consider when you're about to create your new logo. Let's go!Back to the basics.Make it memorable.Keep it simple.Look at the bigger picture.Make it last a long time.Think about your products & services.Dare to be different.Choose your colours wisely.More items...?Sept 24, 2018

Here's a visual that summarizes the five-step process that I will discuss:Step 1: Design Brief.Step 2: Research.Step 3: Build the Design Concepts.Step 4: Feedback and Review.Step 5: Presentation.