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A research technique in which the market is segmented by the socio-demographic information obtained in a zip code area. It has the assumption that a zip code neighbourhood has common patterns of purchasing. See also postcode analysis.

The Zip Code Analysis Project The project isolates risk communities with high incidence and/or prevalence of chronic diseases, evaluates the impact of specific interventions, and monitors changes in health service and status.

Gary A. Puckrein, PhD, is President and Chief Executive Officer of the National Minority Quality Forum (formerly the National Minority Health Month Foundation), a not-for-profit organization that he founded in 1998.

The first number in the code represents a general geographic area of the nation, ?0? in the East, moving to ?9? in the West. The next two numbers represent regional areas, and the final two identify specific Post Offices.

The National Minority Quality Forum.

These last 4 digits represent specific delivery routes within delivery areas. This extra detail means an even more precise matching to a more granular level. It could represent a handful of houses on one side of a street, or even a single building that receives a high volume of mail.

Alone, your ZIP code might not be of much value all by itself, but criminals will take that information and post it on underground sites where they buy, sell and trade bunches of personal information. From those sites, criminals can purchase enough of your personal information to use it for fraud.

How to Use the Assessment to Analyze ZIP Code DataSelect an Area to Assess at the ZIP Code level.Select Indicators.Generate the Assessment and Show ZIP Code Data.Download ZIP Code Data.Learn More About ZIP Codes, ZCTAs, and Calculations.

The first is that humans don't behave based on administrative units such as zip codes, or even census units. Their behavior is influenced much more by their neighbors, or areas such as a neighborhoods or high activity areas (such as central business districts).

Disclosing ZIP codes allows "people to track their purchases. It creates a profile and that information can be shared with other companies and that's dangerous to have that information in one area," says lawyer Gene J. Stonebarger, whose lawsuit triggered the ruling.