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Ing to the survey, receiving between 2 and 5 messages in one week would cause 46% of respondents to disable push notifications. 32% of respondents said they would stop using the app altogether if they received between 6 and 10 messages in a week's time.

But when it comes to eCommerce, our conversions usually focus around customers making a purchase. Push notifications definitely have a positive impact on this. In 2021, the average conversion rate for eCommerce push notifications was just below the 23% mark. That's just for one push.

On receiving 2-5 weekly push notifications from an app, 43% of users will turn off the push notifications for it. ONLY 12% of users are okay to receive up to 10 weekly push notifications and won't disable them. A big proportion of users, 87% will turn off the push if an app sends more than ONE push notification.

The report reveals that app push notification opt-in rates on the Android OS range from 49% to 95%, with a median of 81%. This means that a majority of Android users are likely to receive push notifications from apps. In contrast, iOS push notification opt-in rates range from 29% to 73%, with a median of 51%.

The average US smartphone user receives 46 app push notifications per day. How many of those they would open, however, is partly contingent on their device.

In some product categories, over 60% of their users turn off push notifications. In others, a mere 20% do. That's a huge difference when we're talking about the primary method of retaining and engaging your mobile users.

When you change your notifications settings to suit your needs, you protect yourself from unnecessary distractions and stresses. If you don't want notifications to influence you too much, change their settings in each relevant app so that your phone doesn't buzz or sound for non-emergency messages.

Types of Push Notification Analytics Data Click through rate (CTR): The CTR is the percentage of people who saw your push notification and then clicked on it. Goal count: Your goal count is the number of people who took the action you wanted after clicking on your notification.

A Clevertap study found that the benchmark click-through rate for all industries is 2.74%. With emoji's, the average CTR is 3.48%, giving an industry-wide average increase of 38%. Mobile apps in the business and finance industry that use emojis in their push notifications receive a 128% boost in CTR.

Click-through rate is an incredibly contextual metric ? what's considered "good" varies by channel and by industry. The average push notification CTR is around 8%. For email, that number is between 2-5%. Bulk SMS (i.e. text messaging)has an average CTR of 6%.