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Start tracking Email Quality Score The formula for Email Quality Score is simple: Unsubscribers divided by Responders (responders could be measured by unique clicks) removed from 1 and then multiplied by 100. This can help you understand engagement quality and should be combined with clicks and unsubscribes.

Email quality score is a metric that measures the quality of your email campaigns. It takes into account various factors such as spam complaints, unsubscribe rates, open rates, click-through rates, and more.

Find the right email marketing KPIs for your business Open rate compares the number of emails opened by recipients against the total number of emails delivered. ... Click rate provides the percentage of total recipients who clicked any tracked link in the campaign. ... Bounces occur when an email is rejected by an email server.

KPIs?or key performance indicators?are measures of the performances of different aspects of an email campaign. There are many different types of insights you can gain from tracking email KPIs. Mostly, you'll want to know who opens your marketing emails or who forwards them to other contacts.

Messages contain both data: the text and other media being communicated; and meta data[15]: the sender and recipient email addresses, subject, data/time, and other SMTP-required meta data [2]. It is important because email is the most naturally archived (stored) form of human communication.

Here are 19 examples of KPIs you can use to measure marketing campaign success. Return on Investment (ROI) ... Return on Ad Spend (ROAS) ... Customer Lifetime Value (CLV) ... Conversion Rate. ... Average Session Duration. ... Cost Per Lead (CPL) ... Cost Per Acquisition (CPA) ... Website Traffic.

4 email marketing metrics to watch Open rate: The percentage of people who open your email. Click-through rate: The percentage of people who click on one of the links in your email. Conversion rate: The percentage of people who perform the specific action you want them to take after reading your email.

Email analytics is a method of tracking the way subscribers interact with your email campaigns. You can gather and analyze data for each email campaign with the help of bulk email providers and Google Analytics.

Email Marketing Metrics Clickthrough Rate. Conversion Rate. Bounce Rate. List Growth Rate. Email Sharing/Forwarding Rate. Overall ROI. Open Rate. Unsubscribe Rate.

How to Analyze Emails Identify the goal of your analysis. What do you want to learn from analyzing emails? Collect the data. This includes emails, customer data, and other relevant information. Organize the data. ... Analyze the data. ... Present the results.