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Logo redesigns are a good way to reflect a fundamental change in your business, introduce a new name, or even reconnect with your target audience if you see that your current brand isn't effectively doing so.

Making a New Logo Announcement Let your customers or families know about your refresh or rebrand ahead of time. You can use a series of explanatory emails or social media posts to make your new logo announcement ? and make it celebratory!

8 steps to rebrand communications success? Fully understand the commercial drivers behind your rebrand. ... Establish a new messaging framework. ... Identify the scope and timeline of work required. ... Communicate the rebrand internally. ... Communicate the rebrand to all clients and stakeholders.

Here's a step-by-step guide on how to announce a rebrand on social media, with examples. Check availability. ... Solidify your message. ... Prepare your audience. ... Publish your new assets together. ... Leverage the strengths of each profile.

Contents Step 1: Think About the Main Purpose of Your Logo. Step 2: Understand Your Brand. Step 3: Understand Your Audience. Step 4: Design! Step 5: Don't Rush the Launch! Step 6: Do an Internal Launch First. Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.

7 Ways to Introduce a New Logo to Existing and New CustomersWhat the Experts Say.Hype it Up Long Before the Change.Ask for opinions on social media.Make changes to stationary and other materials first.Make a checklist of what needs to be changed.Advertise through your mobile app.Introduce it on social media first.More items...?Mar 20, 2017

How to Launch a New Logo in 10 StepsStep 1: Think About the Main Purpose of Your Logo.Step 2: Understand Your Brand.Step 3: Understand Your Audience.Step 4: Design!Step 5: Don't Rush the Launch!Step 6: Do an Internal Launch First.Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.More items...?Aug 26, 2021

Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.

You've been thinking about updating your logo, but you don't want an entirely new logo. And you're wondering if we'll still work with you. The short answer is absolutely!Redesigning your existing logo is a great way to hang onto the hard-earned brand recognition you've built up over the years.

The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agency Witty Kitty. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them.