Get Bcg Marketing Strategy Questionnaire

The BCG Marketing Strategy Questionnaire is designed to help you clearly define your product, competition, and target markets. This guide provides step-by-step instructions to successfully complete the questionnaire online, ensuring that you convey essential marketing insights.

Follow the steps to complete the form effectively.

1. Click ‘Get Form’ button to access the questionnaire and open it in the online editor.
2. In the 'Product' section, describe your product or service. Focus on highlighting its unique features and characteristics that distinguish it from competitors.
3. Address how your product differs from and improves upon competitors' offerings. This will help illustrate your unique value proposition.
4. Explain why customers should choose your product over others. This detail should emphasize the benefits of choosing your business.
5. Move to the 'Competition' section and outline reasons customers prefer your offerings compared to those of your competitors.
6. Identify reasons why customers may choose your competitors. This analysis can be useful for future strategies.
7. Clearly state what sets you apart from your competition in this section, supporting your earlier responses.
8. In the 'Customers (target markets)' section, detail your ideal customer(s). Group them into categories if possible and provide quantifiable data.
9. Describe a compelling offer you could present to potential customers to entice them to choose your company.
10. In the 'Advertising & promotion' section, describe any current or previous advertising efforts and their outcomes.
11. Detail any strategies you use to acquire new customers outside of advertising. Highlight what you are doing to foster long-term customer relationships.
12. Discuss your pricing strategy, including a current price list, and explain how it compares to competitors.
13. Indicate whether your pricing strategy allows you to maintain profitability and outline any discounts or price concessions you consider appropriate.
14. Describe your sales and profitability goals, detailing past results and future expectations.
15. Conclude by noting any management systems, procedures, or business plans that help you keep track of your operations.
16. Once all sections are completed, save your changes, and choose to download, print, or share the completed form as needed.

Start filling out your BCG Marketing Strategy Questionnaire online today for better insights into your marketing strategy.