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However, long codes also have limitations: Lower throughput: They might struggle with high-volume messaging campaigns due to a lower message-sending rate per second. Less brand recognition: Since they resemble personal phone numbers, long codes may not hold the same brand association as shortcodes.

A 10-digit long code (10DLC) is a way for organizations to use a dedicated number to send A2P (application-to-person) messages to their consumers that's sanctioned by the U.S. wireless carriers. A 10DLC looks like a standard phone number, and it appears that way to the recipient when they receive an SMS message.

A long code number is a standard phone number used to send and receive voice calls and SMS messages. Phone numbers are typically called "long codes" (10-digit numbers in many countries) when comparing them with SMS short codes (5-6 digit numbers).

Long Code Messaging Rule 10: Text Messages Must Not Exceed 160 Characters. The maximum number of characters in an SMS message is 160 characters for US numbers. If you're sending to users in Canada, that number is lower at 136 characters. And for Unicode, the limit is smaller yet with just 70 characters per text.

SMS stands for Short Message Service and is commonly known as texting.

What are SMS codes? SMS short codes and long codes are types of phone numbers (Sender IDs) you can use to send SMS messages. Short codes are typically five to six digits long, whereas long codes are ten digits long. They each have different pros and cons, so it's essential to understand the differences between them.

SMS are charged based on three things: where you are sending them to (to determine the per message cost), how long the message is and the content of the message. SMS messages are sent in segments which have a maximum length. The more segments your SMS contains, the more it costs to send.