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Get The Effectiveness Of Corporate Branding Strategy In

Faculty member of Business Management Department, Alzahra University, IRAN E-mail: mhshahri alzahra.ac.ir ABSTRACT Is your corporate branding strategy effective? This paper presents a triple-dimension model for the assessment of the effectiveness of corporate branding strategy as a strategic decision in an organization: multiple stakeholders' reliance, financial value and strategic position. The elements of the model are based on information obtained from literature review and structured intervi.

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