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Cript has benefited from the comments provided by Li Wei, Robert Moore, Wenxian Zhang, Xiaoqi Yu, Wenni Xiong, Mengdi Yao, Rich Lee 1 BRANDING IN CHINA: GLOBAL PRODUCT STRATEGY ALTERNATIVES ABSTRACT This article reviews and discusses issues in translation of international brand names to Chinese, and provides a framework for brand managers who want to expand in China. Linguistic differences between Chinese and English are wide and deep, making translation of brand names difficult. Cultural co.

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