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Trying Harder And Doing Worse: How Grocery Shoppers Track In ... - Foodpsychology Cornell
Get Trying Harder And Doing Worse: How Grocery Shoppers Track In ... - Foodpsychology Cornell
, it remains unclear whether and how shoppers track their in-store spending to stay within those budgets. A field study and two laboratory studies offer four key generalizations about budget shoppers in grocery stores: (1) They predominantly use mental computation strategies to track their in-store spending, (2) they adapt their mental computation strategy to the dominant range of price endings of items in their shopping baskets, (3) those who try to calculate the exact total price of their bask.
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