Get Pre Event Press Release Sample

It's recommended to send the email a few days to a week before the event or announcement. This allows journalists sufficient time to review the information and potentially include it in their coverage. However, if the news is time-sensitive, sending the press release the day before the event may be appropriate.

The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they've received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.

Getting the timing right You can send two news releases for an event – one in advance, and one during or after the event, with details of what has happened. With an advance news release send it a week or so before the event.

How to write an event press release Headline – briefly summarize the event in an attention-grabbing way. Lead – a longer summary of your event. Body – elaborate on the details provided in the lead. Date of publishing – ensure the event press release is timely. Boilerplate – a short description of you and/or your business.

A post-event press release can communicate an event's success, key takeaways, and calls to action, and even promote your next event.

Before you send your press release Research which journalists cover the story you want placed and write a short, tailored note to that person. With practice, you'll perfect your press release writing skills and build relationships with journalists who want those stories.

Press releases for an event can be divided into two main categories: pre-event and post-event, both of which typically follow a distinct press release template. Pre-event press releases are prepared and distributed with a view to both informing the public and inviting individuals to attend the event.