Get Pre Event Press Release Sample

Press releases for an event can be divided into two main categories: pre-event and post-event, both of which typically follow a distinct press release template. Pre-event press releases are prepared and distributed with a view to both informing the public and inviting individuals to attend the event.

Before you send your press release Research which journalists cover the story you want placed and write a short, tailored note to that person. With practice, you'll perfect your press release writing skills and build relationships with journalists who want those stories.

A post-event press release can communicate an event's success, key takeaways, and calls to action, and even promote your next event.

How to write an event press release Headline – briefly summarize the event in an attention-grabbing way. Lead – a longer summary of your event. Body – elaborate on the details provided in the lead. Date of publishing – ensure the event press release is timely. Boilerplate – a short description of you and/or your business.

Getting the timing right You can send two news releases for an event – one in advance, and one during or after the event, with details of what has happened. With an advance news release send it a week or so before the event.

The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they've received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.

It's recommended to send the email a few days to a week before the event or announcement. This allows journalists sufficient time to review the information and potentially include it in their coverage. However, if the news is time-sensitive, sending the press release the day before the event may be appropriate.

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