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Pivotal CRM is a customer relationship management software system that includes software tools for sales automation, marketing automation and lead management, and customer service automation, as well as partner management, mobile CRM, analytics and call scripting.

Pivotal is a flexible and adaptable CRM software that integrates with existing data right across your business. Find out more about Avolin's innovative solutions.

Pivotal Corporation was acquired by chinadotcom, renamed CDC Corporation, in February 2004. The acquisition added 1,700 customers, as well as marketing, sales, service, and partner management capabilities to CDC Software's business unit focused on front-office solutions for mid-sized enterprises.

Ferrara is a pioneer of CRM software, having co-founded the award winning GoldMine Software in 1989. GoldMine is widely recognized as one of the first CRM software solutions to integrate contacts, email accounts and calendars with sales and marketing automation for business teams, along with others like ACT!

The beginnings of CRM as we know it started in the 1980s. Robert and Kate Kestnbaum were pioneers of database marketing. Which was a form of direct marketing that analysed the customer database statistically to identify which customers would be most likely to react to a marketing campaign.

Customer relationship management (CRM) is a vital skill for any business that wants to build long-term loyalty and satisfaction among its customers. CRM professionals are responsible for managing and improving the interactions between a company and its customers, using various tools, strategies, and techniques.