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Ers of Change Innovation Potential Why is this trend emerging now? What s changing? Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies Emerging Consumer Expectations What new consumer needs, wants and expectations are created by the changes identi ed above? Where and how does this trend satisfy them? How and where could you apply this trend to your business? Who Inspiration How are other businesses applying this trend? Which (new) customer.
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FAQ
Triggers are more immediate factors driving the emergence of a trend, including new technology, environmental accidents, or economic shocks. Emerging consumer expectations – what are the new needs, desires, or wants created by the change?
You can discover new trends by reading market research and trends reports, following the blogs and social media accounts of influencers in your industry, using keyword and search query analytics tools, attending trade shows and networking with influential people at industry events, observing your competitors, and ...
What is it? The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own.
How to use the consumer trends canvas template Choose a trend you want to analyze. ... Create six sections for different categories in this order: ... For the first section, 'basic needs,' write down the different needs and desires that the trend fulfills for its customers on separate sticky notes.
Consumer trends represent the needs, desires, and beliefs that influence buying decisions—the values and attitudes that become ways of living—how people define themselves and create lifestyles.
Triggers are more immediate factors driving the emergence of a trend, including new technology, environmental accidents, or economic shocks. Emerging consumer expectations – what are the new needs, desires, or wants created by the change?
You can discover new trends by reading market research and trends reports, following the blogs and social media accounts of influencers in your industry, using keyword and search query analytics tools, attending trade shows and networking with influential people at industry events, observing your competitors, and ...
What is it? The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own.
How to use the consumer trends canvas template Choose a trend you want to analyze. ... Create six sections for different categories in this order: ... For the first section, 'basic needs,' write down the different needs and desires that the trend fulfills for its customers on separate sticky notes.
Consumer trends represent the needs, desires, and beliefs that influence buying decisions—the values and attitudes that become ways of living—how people define themselves and create lifestyles.
Triggers are more immediate factors driving the emergence of a trend, including new technology, environmental accidents, or economic shocks. Emerging consumer expectations – what are the new needs, desires, or wants created by the change?
You can discover new trends by reading market research and trends reports, following the blogs and social media accounts of influencers in your industry, using keyword and search query analytics tools, attending trade shows and networking with influential people at industry events, observing your competitors, and ...
What is it? The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own.
How to use the consumer trends canvas template Choose a trend you want to analyze. ... Create six sections for different categories in this order: ... For the first section, 'basic needs,' write down the different needs and desires that the trend fulfills for its customers on separate sticky notes.
Consumer trends represent the needs, desires, and beliefs that influence buying decisions—the values and attitudes that become ways of living—how people define themselves and create lifestyles.
Triggers are more immediate factors driving the emergence of a trend, including new technology, environmental accidents, or economic shocks. Emerging consumer expectations – what are the new needs, desires, or wants created by the change?
You can discover new trends by reading market research and trends reports, following the blogs and social media accounts of influencers in your industry, using keyword and search query analytics tools, attending trade shows and networking with influential people at industry events, observing your competitors, and ...
What is it? The Consumer Trend Canvas (CTC) is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch consumer-facing innovations of your own.
How to use the consumer trends canvas template Choose a trend you want to analyze. ... Create six sections for different categories in this order: ... For the first section, 'basic needs,' write down the different needs and desires that the trend fulfills for its customers on separate sticky notes.
Consumer trends represent the needs, desires, and beliefs that influence buying decisions—the values and attitudes that become ways of living—how people define themselves and create lifestyles.
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