Get Marketing Strategy Questionnaire 1

The Marketing Strategy Questionnaire 1 is an essential tool for businesses looking to define their marketing strategies. This guide will provide you with step-by-step instructions to successfully fill out the questionnaire online.

Follow the steps to complete the questionnaire effectively.

1. Press the ‘Get Form’ button to access the questionnaire and open it in your preferred online document editor.
2. Begin with the 'Product' section, where you will describe your product or service. Highlight its unique features and characteristics. Ensure you discuss how your product differentiates itself from competitors.
3. Continue to the 'Competition' section. Reflect on why your customers prefer your offerings over others and what sets you apart from competitors.
4. Move to the 'Customers (target markets)' section. Describe your ideal customer, categorizing them into groups if possible, and include any quantifiable data that can help illustrate your target market.
5. In the 'Compelling Offer' portion, state what you would say to attract potential customers or referral sources. What messaging would compel them to choose your business?
6. Proceed to the 'Advertising & Promotion' section. Describe past or current advertising efforts and the results they yielded to measure effectiveness.
7. Next, detail your strategies for customer acquisition and retention. Include how many customers return for subsequent purchases and your methods for encouraging repeat business.
8. Fill out the 'Pricing' section by providing a current price list and discussing how your pricing compares to competitors and customer acceptance.
9. Discuss your sales and profitability goals in the specified areas, including goals for this year, last year, and next year.
10. In the 'Management, systems & procedures' section, explain your current business plan and details regarding bookkeeping, order fulfillment, and inventory management.
11. After completing all sections, review your responses to ensure they are clear and comprehensive. Save any changes made, and you can also download, print, or share the completed form as needed.

Start filling out the Marketing Strategy Questionnaire 1 online today to enhance your business strategy.