Get Purpose Process Payoff Template

The Purpose: quickly sets context around the goal of the meeting. The Process: sets up your ask, how the meeting time will be spent and what the prospect can expect. The Payoff: explains what's in it for your prospect, the relevant and tangible benefits that capture the prospect's interest.

THREE P STATEMENTS is a technique to articulate the purpose, process, and payoff of the proposed topics on your meeting agenda. 1. When planning for your meetings, apply the THREE P STATEMENTS template to each issue of your agenda: In order to (purpose), we will (process), so that (payoff).

The Purpose: quickly sets context around the goal of the meeting. The Process: sets up your ask, how the meeting time will be spent and what the prospect can expect. The Payoff: explains what's in it for your prospect, the relevant and tangible benefits that capture the prospect's interest.

The 3 P's stand for Purpose, Process and Product. They are, in short, the reason why, the how and the what next of every meeting agenda, formal correspondences, project plans and every other type of problem-solving that you may encounter at work, at home, in your volunteer activities or in your lifelong learning.