noun. a written declaration certifying to a person's character, conduct, or qualifications, or to the value, excellence, etc., of a thing; a letter or written statement of recommendation.

It is not mandatory by Law that a reference letter is given to the employer, but it MAY be issued to the person being recommended without specifying the addressee. A TESTIMONIAL is simply a formal statement testifying to someone"s character and qualification (Certificate of Competence).

While Testimonials are often collected by the business themselves. Recommendations, on the other hand, are asked for and received between people who either know each other or who are part of the same community. Typically, the recommender is viewed as an “expert” or as having experience in the area or on the topic.

A letter of recommendation or testimonial should be short, concise and clearly set out. It should adopt and maintain a positive tone throughout. It should also be worded quite simply, be completely error free and be quick, easy and pleasant to read. Set it out in a business letter format.

Here are five elements all personal reference letters should include: Start by explaining your relationship to the candidate. ... Include long you've known the candidate. ... Add positive personal qualities with specific examples. ... Close with a statement of recommendation. ... Offer your contact information.

You want your testimonials to tell a story about your product and business. You should consider what kind of feelings you want your potential customers to have about your product, what challenges your customers overcame and what value they found in using your services or products.