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Version 15.0908Page 1 of 1CERC TEMPLATE FOR NEWS RELEASE The purpose of this initial press statement is to answer the basic questions: who, what, where, when. This statement should also provide whatever.

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How to use or fill out the CERC TEMPLATE FOR NEWS RELEASE online

The CERC template for news release is designed to assist organizations in crafting effective initial press statements during crises. This guide provides a clear and user-friendly approach to filling out the template online, ensuring that you convey essential information accurately and effectively.

Follow the steps to successfully complete the CERC template for news release.

  1. Click ‘Get Form’ button to obtain the form and open it in the editor.
  2. Begin by filling in the contact details. Provide the name of the primary contact person in the 'CONTACT' field, followed by their phone number in the 'PHONE' field.
  3. Enter the date of release in the designated field labeled 'Date of release'. Ensure the date is accurate and formatted correctly.
  4. Craft your headline in the space provided, ensuring that it clearly conveys your primary message to the public.
  5. For the dateline, describe the current situation in two to three sentences. This section should provide context and background relevant to the news release.
  6. Insert a quote from an official spokesperson in the designated area to demonstrate leadership and concern for victims. This statement should reflect empathy and support.
  7. List the actions currently being undertaken by the organization in response to the crisis. Include any immediate measures being put in place.
  8. Outline future actions that will be taken to address the situation. This section should provide a forward-looking perspective to reassure the public.
  9. Discuss potential reactions from the public and suggest ways individuals can support or contribute during this time. This information fosters community engagement.
  10. Insert another quote from an official spokesperson providing reassurance to the public and highlighting ongoing commitment to addressing concerns.
  11. Finish by compiling contact information, ways to obtain further information, and any other resources that are available for public assistance.
  12. Once all sections are completed, review the information for accuracy. You can then save your changes, download, print, or share the completed form as needed.

Start filling out your press release using the CERC template online today!

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Having a Plan is Crucial Be available and act swiftly. Be honest and proactive with all key audiences. Make sure your staff hear any news from you directly (before the media). Be responsive when working with the media. Be of the mindset that “perception is reality.” It does not matter who is right or wrong.

ing to nationally recognized crisis communication expert Dr. Robert Chandler, there are six stages in every crisis: (1) Warning; (2) Risk Assessment; (3) Response; (4) Management; (5) Resolution; and (6) Recovery.

Crisis & Emergency Risk Communication (CERC)

Crisis & Emergency Risk Communication (CERC)

Crisis is an acute emotional upset; it is manifested in an inability to cope emotionally, cognitively, or behaviorally and to solve problems as usual (Hoff, 2009).

You can help your organization and your community prepare for, respond to, and recover from an emergency by using CERC's six main principles:2 be first, be right, be credible, express empathy, promote action, and show respect.

Four principles of crisis communication Principle 1: start with your values. If you're ever unsure of how to approach a crisis, the place to start is with your values. ... Principle 2: tell the truth, and tell it often. ... Principle 3: act first, communicate second. ... Principle 4: communicate with empathy.

The crisis and emergency risk communication (CERC) model is a five-stage theory that merges established public health practices with principles of crisis communication.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232
Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232