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7 Steps to Write a Successful Nonprofit Press Release Understand the Basics of News Writing. ... Know Your Audience. ... Format a Proper Template. ... Keep it Brief. ... Make it Skimmable. ... Be Easy to Contact. ... Maintain Your Mailing List.

Here's how to write a press release, like the one above, step-by-step. Write a compelling headline. ... Convey the news value to the press. ... Offer a tempting quote. ... Provide valuable background information on the subject. ... Summarize the "who" and the "what" in a boilerplate.

Do: Write your press release to a general audience. Give readers a reason to get excited about your press release. Provide some background information about your organization. Give readers the specifics (where, when, why, and how) of your event. Be targeted and precise in your language.

So keep your press release short, sweet and scannable, roughly one page in length. Include important details like the date, location, ticket price, registration information and any other attention-grabbing tidbits that help your event stand out. Remember "The 5 W's": Who, What, Where, When & Why.

Her center is a non-profit organization that cares for about 50 children.

Have a Good Hook. A well-written nonprofit press release needs to start with a strong opening sentence. ... Tell A Story. Every good nonprofit press release is, in its own way, a story. ... Keep It Simple. ... Keep It Social and Shareable. ... Add to Your Story. ... Build Relationships with Journalists. ... 5 W's and 1 H. ... The Inverted Triangle.

Here's what we suggest: Utilize different platforms. To connect with as many people as you can, your organization should create social media accounts on several different platforms. ... Participate in trends. ... Create marketing videos. ... Take advantage of social media advertising. ... Connect your online assets.

Keep it short and to the point. You can include a subhead too, which expands on your headline in a few more words. WRITING STYLE: Write in an “inverted pyramid” style. Place the most important points—“who, where, what, when, why and how”—at the beginning, followed by the details.

Give them background information on your nonprofit's vision, goals, field work, and past successes. Again, in a welcome email series, your main focus should be on introducing them – welcoming them – to your organization. Secondary to welcoming, you may have small steps they can take toward deeper participation.