Get Kodak And The Digital Revolution Pdf

It is well known that Kodak failed because of its slowness in transitioning to digital photography. But it didn't fail because it missed the digital age. It actually invented the first digital camera in 1975 (pictured) with a digital cassette recorder as the equivalent of a modern-day memory card.

The company he founded, Eastman Kodak, ultimately revolutionized photography. Thanks to the firm's advances, the size of cameras was reduced, and film production and development was simplified. Millions of people worldwide captured memories using cameras and film, leaving all the chemistry to Kodak.

Kodak's middle managers, culture and rigid, bureaucratic structure hindered a fast response to new technology which dramatically changed the process of capturing and sharing images.

Hence, observers who tried to explain Kodak's failure on the fact that it missed or ignored the digital revolution are wrong. In fact, Kodak even introduced the first digital SLR cameras and the first megapixel consumer cameras.

Kodak's management lacked the urgency to adapt to change, the organization innovated film photography with pocket cameras, digital cameras, and chemical developments. Though, the organization did not feel the urge to change with time and its management could not foresee a future without films.

This was due to the invention of digital cameras in 1975. However, Kodak dismissed the capabilities of the digital camera and refused to do something about it. Did you know that the inventor of the digital camera, Steven Sasson, was an electrical engineer at Kodak when he developed the technology?

Kodak's digital imaging strategy of the 1990s was aimed at a gradual transition from making products for traditional photography to a digital photo market. In 1990, the company launched a Photo CD system focused on storing photos. In the following year, Kodak introduced its first digital camera.

Not constrained by any legacy assets or practices, the new division was able to build a leading market share position in digital cameras.” In reality, Kodak failed for the same reason that Fujifilm succeeded: diversification. But for Kodak, it was the lack of diversification that condemned this firm to fade.