Get Claritas Prism Premier Segment Descriptors

Claritas Consumer Profiles includes three consumer segmentation systems: ConneXions, designed for communications marketers, classifies households by video, voice, and data purchasing preferences. PRIZM Premier, designed to find customers and prospects, classifies households by behaviors.

Evaluate market segments by linking consumer behaviors for shopping, financial, media and much more, to gain powerful insights that allow you to create actionable strategies and tactically execute while benchmarking your performance.

The segments are defined ing to socioeconomic rank including characteristics such as income, education, occupation, home value, Income Producing Assets (IPA) indicators, and technology use. The 68 segments are grouped into 11 Lifestage Groups and 14 Social Groups.

PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers. PRIZM Premier classifies every U.S. household into one of 68 consumer segments based on the household's purchasing preferences.

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

Canada's leading segmentation system for understanding customers and markets. PRIZM® features 67 segments that capture current demographics, lifestyles and values in Canada.

PRIZM Premier is a consumer segmentation system that classifies every U.S. household into one of 68 consumer segments. The segments are defined ing to socioeconomic rank including characteristics such as income, education, occupation, home value, Income Producing Assets (IPA) indicators, and technology use.