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On average, a mid-size business can expect to spend $9 - $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 - $500 per month if they work with an agency.

Divide the cost of one page of advertising in your competitor's publication by its circulation to determine the cost to reach 1,000 readers. If a full-page ad in a competitor's 25,000-circulation magazine costs $2,000, divide $2,000 by 25 to get a CPM of $80.

So a good rule of thumb would be a range of $5 to $10, with newsletters with a bigger list more likely to be on the higher end. Actually Yaro's advice was to not be afraid and start on the high end and lower the price if that doesn't work: If you really want a takeaway, I say give $10 per month a shot.

Newsletter advertising is typically priced on a cost per mille (CPM), or the cost per 1,000 subscribers on the list. Advertisers might pay up to $30 CPM, anything over that is probably not worth it. For a list of 10,000 subscribers, the total cost to advertise would be $300.

Don't price your newsletter only according to what it is; price it according to what it helps others do. A good example of this is the weekly newsletter Exploding Topics. At the cost of $197 per month, they are firmly positioned as a premium newsletter.

A rate card is a document containing prices and descriptions for the various ad placement options available from a service sector such as a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay.

Substack takes a 10% cut of all subscription revenue, and the platform's financial service provider, Stripe, takes another 2.9%, plus a 30-cent transaction fee for each subscriber. According to Financial Times estimates, the fees actually total something closer to 20.7% of your revenue.

You can charge X dollars per month, per ad, with X being equal to your daily visitors count divided by ten. So if you get 500 visitors per day, you can expect to make $50 per banner ad. There are many conditions that can change this calculation.

Newsletter writers charge $82 per hour or $2 per word on average. Web page writers charge $83 per hour or $0.86 per word on average. Whitepaper writers charge an average of $107 per hour. Magazine ghostwriters charge $100 per hour or $1.08 per word on average.