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The Balanced Scorecard (BSC) is a strategic planning and management framework that looks at four perspectives financial, customer, processes, and learning/growth in order to meet and achieve the company's objectives.

The four categories of a balanced scorecard are financial perspective, internal business perspective, customer perspective, and learning and growth perspective. Financial perspective measures are usually traditional measures, based on financial statement information such as EPS or ROI.

The four perspectives of a traditional balanced scorecard are Financial, Customer, Internal Process, and Learning and Growth.

The balanced scorecard requires specific measures of what customers get in terms of time, quality, performance and service, and cost. 2. Internal business perspective. Focus on the core competencies, processes, decisions, and actions that have the greatest impact on customer satisfaction.

The balanced scorecard is divided into four different perspectives which include financial, customer, internal business processes and learning and growth perspectives. The financial perspective seeks to answer the question: to succeed financially, how should we appear to our shareholders?

Strategy maps can be created for not-for-profit and public service entities, as well as for- profit enterprises. The original formulation of the strategy map is based on the 'four perspectives' of the BSC financial, customer, internal and learning and growth.

A balanced scorecard is used to help in the strategic management of organizations. The balanced scorecard is anchored on four perspectives, which include financial, business process, customer, and organizational capacity. It enables entities to discover their shortcomings and come up with strategies to overcome them.

A balanced scorecard is a strategic management performance metric used to identify and improve various internal business functions and their resulting external outcomes. Balanced scorecards are used to measure and provide feedback to organizations.

A sales rep scorecard is a document or application that tracks key performance indicators about members of your sales team. It is used by sales managers to track and improve the performance of their sales reps.

Therefore, an example of Balanced Scorecard description can be defined as follows: A tool for monitoring the strategic decisions taken by the company based on indicators previously established and that should permeate through at least four aspects financial, customer, internal processes and learning & growth.