Get Central Psychographic Model Worksheet - E-myth

The Central Psychographic Model Worksheet is a valuable tool designed to understand your target market's perceptions and motivations. This guide will provide you with clear instructions on how to effectively fill out this worksheet online.

Follow the steps to complete the worksheet online.

1. Press the ‘Get Form’ button to download the worksheet and open it in your preferred online editor.
2. Begin by selecting a target market segment. You can choose either your primary market or a significant flanker market.
3. Refer to the 'Central Demographic Model' specific to your target market, then visualize an ideal customer by imagining their demographic characteristics.
4. In the designated section, write a description of the self-perceptions and key personal characteristics of your audience. Address questions about how they see themselves and what values are important to them.
5. Focus on external perceptions by assessing how your target market views the world and their expectations from businesses. Complete the sections on environmental, behavioral, and motivational factors.
6. Identify and describe the drives that motivate this market segment, distinguishing between their functional needs and emotional/internal needs.
7. Things to understand: Acknowledge the positive and negative associations that may influence your audience's emotions regarding your product or service.
8. Once all fields are filled out, review your entries to ensure clarity and accuracy.
9. Finally, save your changes. You can choose to download, print, or share the completed worksheet as needed.

Start filling out your Central Psychographic Model Worksheet online today for better insights!