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Florida State University Libraries Electronic Theses, Treatises and DissertationsThe Graduate School2014The Effects of Brand, Design, and Price on Intent to Purchase an Activity Tracker Kyoungwhan.

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A good brand image can help a company establish credibility within its industry. It requires earning the respect of consumers and competitors through quality, consistency and honesty. There are many ways that brands establish credibility, such as: Being honest with consumers.

Hence, every brand must have a unique personality, which influences a customer's perception, behavior, and trust. Customers only buy from brands they think of positively. They also love buying from renowned brands which reflect their social status and wealth.

Brand image is an important cue during the process of consumers' purchase decision making. Favorable brand information positively influences perceived quality, perceived value, and consumers' willingness to buy (Dodds, Monroe & Grewal, 1991; Monroe and Krishnan, 1985).

Brand association will impact the consumer buying pattern and behaviour. These associations will affect your decision positively if the brand image is positive, from this way the customer purchase the product again and again and repeat its purchase.

The better the brand image perceived by the customer, customer's purchase intention will increase 2. The better the brand image perceived by the customer, customer's satisfaction will increase 3. The better the customer satisfaction, the customer's purchase intention will increase 4.

ing to Sahin et al. (2011), customers need to have brand experience in marketing practices. This brand experience positively affects the quality of consumer–brand relationships.

- Brand image has a major impact on the consumer's buying behavior. If the brand image is positive, the customer's behavior towards the brand is also positive. Once a customer becomes satisfied with a brand, he/she becomes loyal to it.

Brand Image Educates Consumers About Values Not only have their marketing efforts established for the consumer what the company stands for and what sets them apart, but they are also savvy about educating consumers about what makes their products different.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232
Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232