Get The Effects Of Brand, Design, And Price On Intent To Purchase An...

Brand Image Educates Consumers About Values Not only have their marketing efforts established for the consumer what the company stands for and what sets them apart, but they are also savvy about educating consumers about what makes their products different.

- Brand image has a major impact on the consumer's buying behavior. If the brand image is positive, the customer's behavior towards the brand is also positive. Once a customer becomes satisfied with a brand, he/she becomes loyal to it.

ing to Sahin et al. (2011), customers need to have brand experience in marketing practices. This brand experience positively affects the quality of consumer–brand relationships.

The better the brand image perceived by the customer, customer's purchase intention will increase 2. The better the brand image perceived by the customer, customer's satisfaction will increase 3. The better the customer satisfaction, the customer's purchase intention will increase 4.

Brand association will impact the consumer buying pattern and behaviour. These associations will affect your decision positively if the brand image is positive, from this way the customer purchase the product again and again and repeat its purchase.

Brand image is an important cue during the process of consumers' purchase decision making. Favorable brand information positively influences perceived quality, perceived value, and consumers' willingness to buy (Dodds, Monroe & Grewal, 1991; Monroe and Krishnan, 1985).

Hence, every brand must have a unique personality, which influences a customer's perception, behavior, and trust. Customers only buy from brands they think of positively. They also love buying from renowned brands which reflect their social status and wealth.

A good brand image can help a company establish credibility within its industry. It requires earning the respect of consumers and competitors through quality, consistency and honesty. There are many ways that brands establish credibility, such as: Being honest with consumers.