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SCHLEGELMILCH3/17/2016 4:18 PMPUBLICITY RIGHTS IN THE U.K. AND THE U.S.A.: IT IS TIME FOR THE UNITED KINGDOM TO FOLLOW AMERICAS LEAD Jonathon Schlegelmilch TABLE OF CONTENTS I. INTRODUCTION .

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The right of publicity is a matter of state law. Some states, such as California, Florida, Kentucky, Massachusetts, Nebraska, Nevada, New York, Oklahoma, Rhode Island, Tennessee, Texas, Utah, Virginia and Wisconsin have passed statutes regulating these rights.

The Right of Publicity protects the unauthorized use of a person's name and likeness for financial gain. Though some uses are protected under the First Amendment, advertisements typically always violate the Right of Publicity.

Invasion of privacy is a tort based in common law allowing an aggrieved party to bring a lawsuit against an individual who unlawfully intrudes into his/her private affairs, discloses his/her private information, publicizes him/her in a false light, or appropriates his/her name for personal gain.

There is no specific right of publicity under English law. There is, however, a patchwork of legal rights that can be used to protect various aspects of an individual's image and personality. These are: Copyright: it is possible for an individual to assert copyright in a photograph or film taken of themselves.

A violation of this right occurs when an individual's name, likeness or identity has been misappropriated by another for commercial purposes. The victim in such a case is entitled to recover for the unauthorized economic gain by the tortfeasor.

Misappropriation can be the use of your name, picture, your voice, or something else that is directly associated and recognized as part of your image and likeness. An example of misappropriation is when Bette Midler won a case against Ford Motor Company after they used a sound-alike performer for an advertisement.

Right of Publicity: an overview The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.

For example, if a child's photograph is taken and used to sell toys, that child could claim a misappropriation of the right of publicity. It is for this reason that all models or persons used in advertisements or endorsements sign consent or release agreements. For a payment the model grants a right to use the image.

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232