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Ogilvy believed that the best way to get new clients was to do notable work for his existing clients. Success in his early campaigns helped Ogilvy get big clients such as Rolls-Royce and Shell. New clients followed and Ogilvy's company grew quickly. He was widely hailed as the "Father of Advertising".

His emphasis on research, compelling headlines, and honest marketing is as relevant today as it was when the book was first published.

Founder of Ogilvy and Mather, David Ogilvy created some of the most iconic advertising campaigns. He worked for Schweppes, Rolls Royce, Shell, Dove, and the island of Puerto Rico. In 1962, Time magazine called him “the most sought-after wizard in today's advertising industry.”

In our Practice, we combine the best-in-class consumer insight, innovation & creativity from Ogilvy, that is well known to all, along with the health, medical & scientific expertise that we have across our global network, working to deliver outstanding business results for our clients.

As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to ...

Only add 1 new client every 2 years. That should be your #1 goal. And if you're working with great clients and keeping them, then you'll need only a few clients. David Ogilvy also discovered other reasons adding too many new clients hurt his business. Growing too fast led to hiring too fast.

David Ogilvy (The Father of Advertising) His innovative approach at native advertising and other selling techniques earned him the title “Father of Advertising” and In 1962, Time called him “the most sought-after wizard in today's advertising industry.”