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Available online at www.sciencedirect.comScienceDirect Journal of Consumer Psychology 25, 2 (2015) 333 358Research ReviewChoice overload: A conceptual review and metaanalysis Alexander Chernev a,,.

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Practitioners can easily fall victim to one of behavioral economics' best-known concepts, choice overload, the phenomenon that occurs when too many options are presented; individuals faced with choice overload often experience greater levels of decision fatigue, unhappiness, and choice avoidance.

Over the past few decades, a large body of research has repeatedly shown that when people experience choice overload—when they face more options than they desire—they can experience a wide range of negative outcomes, from frustration and confusion to regret, dissatisfaction, and even choice paralysis.

In the restaurant scenario, the time pressure of the server and the huge variety of options caused the consumer to become overwhelmed, make a rushed decision, and regret it later. This is an example of what economists call choice overload.

Choice overload describes how, when given more options to choose from, people tend to have a harder time deciding, are less satisfied with their choice, and are more likely to experience regret.

Information overload was originally calculated as the number of options within an assortment multiplied by the number of product attributes — choice overload is a special case of information overload where only the assortment is large.

Choice overload: the tendency for people to get overwhelmed when they are presented with a large number of options, often used interchangeably with the term paradox of choice.

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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232