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KANTAR Daypart definitions: Daypart NameDaypart DefinitionEarly Morning 1MF 5:00AM6:59AMEarly Morning 2MF 7:00AM8:59AMMorning Daytime 1MF 9:00AM9:59AMMorning Daytime 2MF 10:00AM11:59AMAfternoon Daytime.

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  2. Begin with the 'Daypart Name' section. Fill in the specific name for the daypart you are defining, ensuring that it matches one of the provided categories for clarity.
  3. Next, move to the 'Daypart Definition' section. Here, indicate the detailed definition for the selected daypart, including the days of the week and time ranges according to the format provided in the document.
  4. Review each field for accuracy after entering your details. Make sure that the time zones are correctly adjusted when applicable.
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Daypart Targeting is about Reaching the Right Audience at the exact Right Time. Daypart Targeting or Dayparting is an ad serving campaign tactic used by advertisers to limit the delivery of a campaign to specific times of the day or specific days of the week to more effectively target an audience.

A daypart is a division of the broadcast day into segments. For example, a television broadcaster may separate its schedule into the morning, daytime, early fringe, prime time, late news, late fringe, and late night time slots.

Daypart is the process of dividing the television broadcast day into different blocks of time, or parts, and adjusting advertising strategy based on programming and demographics of viewers.

What is a daypart? Daypart is the process of dividing the television broadcast day into different blocks of time, or parts, and adjusting advertising strategy based on programming and demographics of viewers.

The term “dayparting” is a shortened form of “parting the day,” which means dividing or separating the day into chunks. An example of dayparting is where you would only run ads on weekdays between 4pm to 9pm and Saturdays 10am to 3pm because you notice that's when most of your conversions occur.

A daypart is a division of the broadcast day into segments. For example, a television broadcaster may separate its schedule into the morning, daytime, early fringe, prime time, late news, late fringe, and late night time slots.

Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences.

Timetable DaypartsUSLate morning10:00 AM – 5:00 PM9:00 AM – 5:30 PMAfternoonNational Prime TimeEarly fringe5:00 PM – 8:00 PM5 more rows

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