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THALES TEIXEIRA, MICHEL WEDEL, and RIK PIETERS* This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video advertisements. In a controlled experiment,.

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Read on to learn how emotional hooks will make your content 10x better. Use Your Content to Tell a Story. ... Leverage the Fear of Missing Out (FOMO) ... Make Your Audience Feel Special or Powerful. ... Create a Feeling of Belonging. ... Use Mystery to Make Your Content More Compelling. ... Promise to Help Your Audience Achieve Their Goals.

advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal.

For instance, creating awareness on global warming, harmful effects of smoking and drinking, etc., are emotional advertising examples.

15 examples of Emotional Marketing Always #LikeAGirl Campaign. ... Gillette's “Perfect Isn't Pretty” Emotional Advertising Campaign. ... P&G “Thank You, Mom - Strong” ... Gatorade's “The Boy Who Learned To Fly” ... Airbnb's “Let's Keep Traveling Forward” Campaign. ... Lysol “Protect Like A Mother” ... Lean Cuisine #WeighThis Campaign.

15 examples of Emotional Marketing Always #LikeAGirl Campaign. ... Gillette's “Perfect Isn't Pretty” Emotional Advertising Campaign. ... P&G “Thank You, Mom - Strong” ... Gatorade's “The Boy Who Learned To Fly” ... Airbnb's “Let's Keep Traveling Forward” Campaign. ... Lysol “Protect Like A Mother”

Examples of Emotional Advertising Happiness. Making an audience feel happy is a good way to develop brand association. ... Pride. Appealing to your audience's sense of pride makes them feel good about themselves as well as about your brand. ... Fear. You don't always have to appeal to the emotions people like. ... Anger. ... Greed.

8 strategies for emotional marketing Know your audience. Knowing your audience is important in emotional marketing. ... Foster inspiration. ... Create aspiration. ... Use location. ... Leverage milestones. ... Express the idea of love. ... Apply color. ... Tell a story.

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© Copyright 1997-2025
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232