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- Address each section of the form regarding the rule of thumb challenges. Make sure you articulate your understanding of normative vs. positive statements in marketing as necessary.
- When discussing the criticisms of the three dichotomies model, ensure to outline each challenge clearly. This may involve providing examples or referencing past arguments where relevant.
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THE "THREE DICHOTOMIES MODEL" of market- ing suggests that all of the activities, issues, theories, and research in marketing can be categorized by way of the following dimensions: micro/macro, profit sector/nonprofit sector, and positive/nonnative.
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