Get Understanding User Web Interactions Via Web Analytics - Ozk Unizd

But is it possible to identify individual visitors to your website so you can reach out to them? In a word, no. Google Analytics, which collects and analyses your web data, can do a lot of nifty things—it can even tell you where users abandon their shopping carts—but it can't identify a particular individual user.

To start, go to Insights » Reports » Overview. Here you can see a traffic overview report and the overall performance of your website. If you scroll down, you can see the Device Breakdown report that shows which device your visitors use to view your website.

Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.

Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Web analytics allow webmasters or marketers to set key performance indicators (KPIs) or benchmarks to measure the level of success of the various elements of the website, including calls to action (CTA), subscription options or form sign-ups.

It can cover everything from what your visitors are doing, where they come from, what content they like, and a whole lot more. By using a web analytics tool to collect data, you'll be able to know what is and isn't working, and then steer your website in the right direction.

Explanation: Web analytics tools cannot tell you what your customers are looking for on your website. While analytics tools can provide valuable insights into your online performance, they are limited in their ability to tell you what your customers are thinking or feeling.