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MIDLANDS STATE UNIVERSITYBYTHE EFFECTS OF SALES PROMOTION STRATEGIES ON COMPANY PERFOMANCE: A CASE OF TELONE ZIMBABWE BY R103909H SUBMITTED TO THE MIDLANDS STATE UNIVERSITY IN PARTIAL FULFILMENT OF.

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Generally Sales promotion directly affects the loyalty strength of the customers. If the favorite brand of the customer advertised more, the more the loyalty of the customer towards the brand, but if the rival brand advertises more, it decreases the loyalty of the customers.

During the course of findings, majority of the respondents accepted the fact that sales promotion affects organizational performance and sales volume of the organization. In conclusion, effective implementation of sales promotional tools lead to increase in sales volume and invariably higher profits.

Sales promotion is known to greatly increase purchases and income. This does not occur for a long time but over a limited period or once. It is an activity meant to influence the behaviour of an identified group of customers by making special offers over a limited period.

Sales promotions are a great way to encourage potential customers to buy your product or sign up for your service. Done well, they boost short-term sales and attract new customers, prompt positive online reviews, and lead to repeat purchases.

Their effects include brand establishment, growth within your target market segment, the discovery of new secondary markets, the development of customer loyalty and defense against competition.

Through sales promotion, companies can attract new customers, influence their customers to try new products, encourage customers to buy more, attack competitors' promotional activities, increase buying impulse, or seek closer collaboration with retailers.

Sales promotion letters, catalogues, point of purchase displays, customer service programmes, demonstrations, free samples, discounts, contests, sweepstakes, premiums and coupons are the commonly employed methods of sales promotion.

Creating new leads: Sales promotions increase customer acquisition by offering them discounts, free products, free trials, and more. Many potential buyers are willing to try something for a lesser price, and if they like the product they become part of your company's loyal base.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232
Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232