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UNIVERSITY OF LJUBLJANA FACULTY OF ECONOMICS MASTERS THESIS DEVELOPING A COUNTRY BRAND CONCEPT (CBC) EQUITY MODEL: MEASURING CBC EQUITY OF I FEEL SLOVENIA ON LOCAL PEOPLE Ljubljana, February 2014.

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Build Brand Equity Step 1 – Identity: Build Awareness. Begin at the base with brand identity. ... Step 2 – Meaning: Communicate What Your Brand Means and What It Stands for. ... Step 3 – Response: Reshape How Customers Think and Feel about Your Brand.

Brand equity helps build the relationships between the perceived benefits and perceived costs that people relate to that product. As a result, nobody questions the prices of Hermès goods. When people see the brand, they assume it must be good. That's why they are ready to pay the high price for a Birkin bag.

Five key dimensions of brand personality include Brand Competence, Brand Sincerity, Brand Excitement, Brand Sophistication, and Brand Toughness.

Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty and flexibility.

Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.

Brand equity models are designed to establish the way in which brand value is created for a brand. Each of the brand equity models offers a deep insight into the brand value concept and the ways to evaluate it. Brand equity models are used to design marketing strategies at various stages.

The brand equity for global brands can be measured under four basic dimensions: perceived quality, brand loyalty, brand associations, and brand trust.

The 'Brand Equity model': a model integrating the three pillars of brand equity: visibility, desirability and territory so as to place your brand's performance in perspective relative to its main competitors.

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© Copyright 1997-2025
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Content Takedown Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232