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July 2011 Document L72 ROI CASE STUDY IBM BUSINESS ANALYTICS CINCINNATI ZOO TH E BOTT OM LINE Nucleus Research examined the use of IBM Cognos BI at the Cincinnati Zoo and found that analytics enabled.

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  3. Review the background information provided about the Cincinnati Zoo and its analytics initiative. This section sets the context for the case study and prepares you for the subsequent questions.
  4. Address the challenge section, where you will discuss the specific problems faced by the zoo, including funding issues and visitor mix. Provide detailed insights based on your understanding.
  5. In the strategy section, outline the adopted business intelligence approach by highlighting key methodologies, tools used, and how these solutions addressed previous challenges.
  6. Detail the key benefit areas identified throughout the case study. Ensure you mention improvements in marketing effectiveness, revenue generation, and operational efficiencies.
  7. Calculate the ROI based on the information provided. List the direct and indirect benefits, confirming the financial numbers and benefits you derived from the case study.
  8. Finally, review your completed sections for any errors. Once you are satisfied with all entries, you can save your changes, then download or print the form for submission.

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By comparing current forecasts to historic attendance and sales data during similar weather conditions, the Zoo is able to make more accurate decisions about labor scheduling and inventory planning.

The Lindner Center for Conservation and Research of Endangered Wildlife (CREW) was founded in 1986 to strengthen the tradition. The research conducted here has made the Cincinnati Zoo an international leader in the protection and propagation of endangered animals and plants around the world.

Federal inspectors concluded that the Cincinnati Zoo's barrier to keep the public and gorillas separate was not in compliance with standards for housing primates when a three-year-old boy slipped into their exhibit, resulting in the shooting death of an endangered gorilla named Harambe.

The problems with the existing system of the Cincinnati Zoo are: a. Due to the huge number of guests, they are having a hard time segmenting customers, monitoring customer behavior and demand patterns b. They don't have a systematic data storage and data management.

Its objectives included finding ways to increase attendance and revenues by enhancing the customer experience; boosting sales for food and retail outlets through more-effective marketing and promotions; and optimizing labor costs by gaining a better understanding of demand patterns throughout the year.

The people factor behind Cincinnati Zoo losing opportunities to increase revenue was the poor management. When the senior management reviewed the operations of the zoo, they found that the managers did not had a knowledge of the business processes happening in the zoo on a day-to-day basis.

Nucleus Research examined the use of IBM Cognos BI at the Cincinnati Zoo and found that analytics enabled managers to learn more about their operations and make smarter decisions that led to revenue increases and cost reductions.

The zoo wanted to maximize a recent increase in attendance and raise guest spending, which would allow management to provide increased care for animals and potentially add new exhibits to further increase business.

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© Copyright 1997-2025
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
Privacy Notice
Legal Hub
Content Takedown Policy
Bug Bounty Program
About Us
Blog
Affiliates
Contact Us
Delete My Account
Site Map
Industries
Forms in Spanish
Localized Forms
State-specific Forms
Forms Kit
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate WorkFlow
DocHub
Instapage
Social Media
Call us now toll free:
+1 833 426 79 33
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232