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July 2011 Document L72 ROI CASE STUDY IBM BUSINESS ANALYTICS CINCINNATI ZOO TH E BOTT OM LINE Nucleus Research examined the use of IBM Cognos BI at the Cincinnati Zoo and found that analytics enabled.

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  2. Begin by entering your personal details in the designated fields. This typically includes your name, contact information, and relevant affiliations, ensuring all entries are accurate.
  3. Review the background information provided about the Cincinnati Zoo and its analytics initiative. This section sets the context for the case study and prepares you for the subsequent questions.
  4. Address the challenge section, where you will discuss the specific problems faced by the zoo, including funding issues and visitor mix. Provide detailed insights based on your understanding.
  5. In the strategy section, outline the adopted business intelligence approach by highlighting key methodologies, tools used, and how these solutions addressed previous challenges.
  6. Detail the key benefit areas identified throughout the case study. Ensure you mention improvements in marketing effectiveness, revenue generation, and operational efficiencies.
  7. Calculate the ROI based on the information provided. List the direct and indirect benefits, confirming the financial numbers and benefits you derived from the case study.
  8. Finally, review your completed sections for any errors. Once you are satisfied with all entries, you can save your changes, then download or print the form for submission.

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By comparing current forecasts to historic attendance and sales data during similar weather conditions, the Zoo is able to make more accurate decisions about labor scheduling and inventory planning.

The Lindner Center for Conservation and Research of Endangered Wildlife (CREW) was founded in 1986 to strengthen the tradition. The research conducted here has made the Cincinnati Zoo an international leader in the protection and propagation of endangered animals and plants around the world.

Federal inspectors concluded that the Cincinnati Zoo's barrier to keep the public and gorillas separate was not in compliance with standards for housing primates when a three-year-old boy slipped into their exhibit, resulting in the shooting death of an endangered gorilla named Harambe.

The problems with the existing system of the Cincinnati Zoo are: a. Due to the huge number of guests, they are having a hard time segmenting customers, monitoring customer behavior and demand patterns b. They don't have a systematic data storage and data management.

Its objectives included finding ways to increase attendance and revenues by enhancing the customer experience; boosting sales for food and retail outlets through more-effective marketing and promotions; and optimizing labor costs by gaining a better understanding of demand patterns throughout the year.

The people factor behind Cincinnati Zoo losing opportunities to increase revenue was the poor management. When the senior management reviewed the operations of the zoo, they found that the managers did not had a knowledge of the business processes happening in the zoo on a day-to-day basis.

Nucleus Research examined the use of IBM Cognos BI at the Cincinnati Zoo and found that analytics enabled managers to learn more about their operations and make smarter decisions that led to revenue increases and cost reductions.

The zoo wanted to maximize a recent increase in attendance and raise guest spending, which would allow management to provide increased care for animals and potentially add new exhibits to further increase business.

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