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NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF MANAGEMENT SCIENCES COURSE CODE: MKT 826 COURSE TITLE: MARKETING MANAGEMENT 1 MKT 826: MARKETING MANAGEMENT NATIONAL OPEN UNIVERSITY OF NIGERIA 2 Course.

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SWOT analysis, market entry, market exit, product decisions, and other such decisions fall under the domain of strategic marketing. In essence, the day to day activities of marketing fall under “Marketing management”. Whereas, the long term activities of marketing fall under “Strategic marketing”.

National Open University of Nigeria (NOUN) offers Marketing as one of their courses under Management Science.

It helps a business become more innovative and so grow the business. This programme will focus on four key areas of strategic marketing management: introducing marketing and marketing plans, strategic foresights and customer insights, marketing mix strategies and finally, brand building strategies.

Whereas the marketing strategy involves the overall goals the company has with regard to reaching customers and markets, strategic marketing management involves creating a marketing plan to reach those goals and using a range of tools to ensure success is achieved.

What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.

Definition of strategic marketing management Strategic marketing management is the process of implementing your business' mission through specific and strategic processes in order to maximize your current marketing plan. Strategic marketing management is more detailed than a standard marketing plan.

The four types of marketing management typically refer to the four Ps of marketing mix: Product, Price, Promotion, and Place. However, the marketing mix is not marketing management. Some types of high-level marketing management include resource, work, project, and operations management.

Marketing management is vital to a business's ability to generate revenue, create a brand, and better understand its customer base. Marketing management works to ensure a company is profitable by gaining new customers, expanding a customer base, building a company's reputation, and improving customer interactions.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232