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Rebate programs, also known as consumer rebate marketing, are becoming more popular as they allow retailers and manufacturers to increase sales by offering a highly targeted discount on their products. Many companies offer rebates either in the form of a mail-in consumer rebate or as an instant rebate.

Mail-in rebates are one strategy companies use to entice customers to buy their product. The customer pays full price at the store for a certain item. If there is a mail-in rebate for that product, the customer then sends the manufacturer a receipt or proof of purchase in order to receive money back.

A rebate card is a debit card that provides funds promised by a business as a rebate. They are often offered to those who make a specific purchase, or for loyalty to a company by accumulating a certain amount of money or number of points worth of purchases from a particular company.

A mail in rebate is an offer that is extended by manufacturers to customers who purchased a specific item and mailed some forms and proof of purchase back to the manufacturer.

How do rebates work? Rebates work by helping to put money back in the customer's pocket. This could be through a check, gift card, credit or some other form of payment. But customers may need to mail in a form with proof of purchase, submit information online or go through another process to earn their rebate credit.

A rebate is a refund offered to a customer by a manufacturer, distributor or retailer when a customer makes a purchase. Sometimes referred to as a retroactive discount, rebates are often used as an incentive or marketing tactic to attract customers.

Mail-in rebates sound simple: To submit one, you purchase a qualifying product, fill out its rebate form, and mail the form – and its requested proof of purchase – back to the product manufacturer. If accepted, you should receive a refund in roughly two to four months. This kind of incentive has become quite popular.