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Too long title tags won't be fully displayed in the search results, but it doesn't have any negative impact on the SEO of your page. However, it's worth making sure that the first 60 characters of the title include the most relevant keywords.

There are many different ways to approach optimizing a title tag. One is making sure they fit within the 55-60 character limit. Though other SEOs suggest it's okay to have title tags that are up to 70 characters long.

Long Title Tags Can Be Truncated This is roughly equivalent to 60 characters. If your title is too long, it could be cut off in the SERPs or completely rewritten. In SEO, it's best to retain as much control over your organic search program as possible.

The ideal length for the meta title is 50–60 characters. Google starts to cut off the title tag after 50-60 characters. Hence it is a good practice to keep your title tag around this length.

What is the Character Limit for a Meta Description? About 160 characters (or 920 pixels) is the maximum amount that will show up on the SERPs, but sometimes it's even shorter (as you can see from our example at the top of the page). A good rule of thumb is to shoot for between 120-158 characters for best results.

The titles in that range earned about 36% more clicks than those outside the range. All of the SEO studies to date show a clear relationship between medium-length titles and higher traffic. This means it is best to keep your titles between 50 and 60 characters whenever possible.

Generally, this translates to a character count of about 50-60—voila! Embrace long titles (sometimes): Shorter titles may outshine their lengthy counterparts in terms of traffic, but there's no SEO penalty for going long. Fear not! Google will index your title's keywords, even if they remain hidden in search results.