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Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

While programmatic simply means the ability to buy ads on a platform according to a prearranged formula (similar to ad spend for Google Ads), addressable TV advertising means the ability to show different ads to different households while they are watching the same programming.

National linear addressable television is one of the key trends in video. It holds the promise of delivering targeted ads to only desired households during linearly scheduled TV programming. The national linear addressability race heated up as more players entered the field in 2019.

Addressable TV. The ability for an advertiser to define an audience based on first, second and/or third-party data and serve different ads or ad pods (groups of ads) to this audience within a common program or navigation screen.

Addressable TV advertising technologies enable advertisers to selectively segment TV audiences and serve different ads or ad pods (groups of ads) within a common program or navigation screen.

Advertisers can buy a targeted ad to reach much of the country, but it would have to be done piecemeal, through individual pay-TV distributors. The lion's share of ad time is sold by TV networks roughly 14 minutes per hour to brands whose commercials air in every home that is watching.

1 : able to be addressed : directly accessible addressable registers in a computer. 2 : of or relating to a subscription television system that uses decoders addressable by the system operator.

We define programmatic TV as a technology-automated and data-driven method of buying and delivering ads against TV content. This includes digital TV ads served across the web, mobile devices, and connected TVs, as well as linear TV ads served across set-top boxes.

While addressable TV is technically a form of programmatic TV (they both use automation to serve TV ads), its household-level and real-time targeting are major distinguishing factors. ... Instead, the system determines audience composition in real time and then chooses the most appropriate ads.

Addressable media refers to advertising that connects brands with individual consumers across multiple online advertising platforms, social media, OTT (Over the Top) content providers, and smart TV platforms. ... These rich audience segments allow marketers to then create personalized messaging down to the consumer level.