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How to send a press release Identify journalists who may be interested in your story. ... Gather contact information. ... Create an interesting subject line. ... Develop a lead for your pitch. ... Craft the body of your pitch email. ... Include your press release. ... Provide your contact information. ... Send your pitch email at the right time.

Here's how to write a press release, like the one above, step-by-step. Write a compelling headline. ... Convey the news value to the press. ... Offer a tempting quote. ... Provide valuable background information on the subject. ... Summarize the "who" and the "what" in a boilerplate.

The most effective way to do this is to write a brief “covering letter” press release email. You can then copy and paste the press release to the bottom of the email. This is preferable to adding it as an attachment or link, as people can be wary when it comes to opening files from an unknown email.

There are different ways of distributing a press release, such as sending it directly to journalists or editors, using a press release distribution service, posting it on your website or blog, or sharing it on social media. You should choose the distribution channels that best suit your purpose, audience, and budget.

Start with a catchy subject line. Then add a short introduction that personalizes the message and says something like, “I hope you can use this; let me know if you have questions.” Copy and paste your press release into the e-mail message form.

If you're sending a press release as part of your pitch, paste it into the body of your email. This has two advantages: it's easy for the recipient to skim without having to open any bulky attachments, and it becomes easily searchable in that person's inbox. Link to your media assets, don't use attachments.