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General Guidelines for Ads Quality Evaluation Version 6.0 June 15, 2011 Rating Guidelines .

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E-A-T—Expertise, Authoritativeness, and Trustworthiness—is a principle Google's search quality raters use to determine the quality and effectiveness of search results. Quality raters are real people who determine how well Google's search results meet users' needs based on the Search Quality Rater Guidelines.

Search Quality Raters are required to conduct a Page Quality Rating task which assesses the reliability of our Search results. For this task, Raters consider the quality of the webpage using criteria that we call E-E-A-T: Experience, Expertise, Authoritativeness and Trust.

Quality Raters are spread out all over the world and are highly trained using our extensive guidelines. Their feedback helps us understand which changes make Search more useful. Raters also help us categorize information to improve our systems.

The Purpose of Search Quality Rating Your ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale. It is important that you are familiar with and comfortable using a search engine.

A rater working for a search engine provides feedback regarding search results. Usually, the position requires logging onto an online tool and completing assignments. The rater tests the engine's algorithm to determine the relevance and quality of search results.

The rater guidelines help raters determine if a planned improvement is meeting that goal by providing a clear, uniform definition that all raters use to assess the results they see.

Historically, we know U.S.-based raters (who are actually employed through subcontractors) were paid as little as $10 an hour up to $14.50, which is lower than the $15 an hour minimum Google pays to its TVCs (temporary, vendor and contractor staff).

The Google Quality Rater Guidelines also known as the Quality Evaluator Guidelines, provide instructions on how to evaluate the quality of websites. The aim of these recommendations is to improve the Google search algorithm and offer searchers an even better user experience.

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© Copyright 1997-2025
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232