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Data Mining Techniques in CRM: Inside Customer Segmentation Konstantinos Tsiptsis Antonios Chorianopoulos WILEY Data Mining Techniques in CRM Data Mining Techniques in CRM Inside Customer Segmentation.

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Clustering groups customers based on similarities and differences, without using predefined criteria, and can help discover hidden segments and patterns.

Regression analysis is one of the advanced data mining techniques in CRM. The objective is to find the dependency between different data items and map out which variables are affected by other variables. This technique is used to determine customer satisfaction levels and their impact on customer loyalty.

CRM systems contain a wealth of customer data. But that data is only valuable if you can use it to inform your marketing decisions. Data mining helps make sense of your information so you can market more effectively at every stage of the customer journey.

Regression analysis is one of the advanced data mining techniques in CRM. The objective is to find the dependency between different data items and map out which variables are affected by other variables. This technique is used to determine customer satisfaction levels and their impact on customer loyalty.

Defining the customer segments with data mining methods instead of using predefined segmentation criteria has several advantages: It uses information that is backed by the data. It can be repeated easily and therefore adapts to otherwise imperceptible changes in your customer structure.

Through the full implementation of a CRM program, which must include data mining, organizations can foster improved loyalty, increase the value of their customers, and attract the right customers.

Data mining typically uses four techniques to create descriptive and predictive power: regression, association rule discovery, classification and clustering.

The basic steps of data mining for effective CRM are defining business problem; building marketing database; exploring data; preparing data for modeling; building model; evaluating model; and deploying model and results.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232