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Website Advertising Insertion Order Form Advertising Company/Organization Contact Billing Contact (if different) Email Address City Proposed Start Date State Phone Name of Campaign Fax Zip PO Number.

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What is an Insertion Order (IO)? An Insertion Order (IO) is an agreement between the publisher and advertiser to run an ad campaign. It is the final step of a direct deal. Once an Insertion Order is signed, the advertiser has to run the ads on your site(s) for the specified amount of time and ad impressions.

An IO is an Insertion Order which in online advertising is the contract that provides the specifics of an advertising deal. It usually includes at a minimum: the ad pricing model. the ad rate. the amount to be delivered.

a.k.a. purchase order. A simple order form, sometimes with the terms of the contract, signed by a business (such as an online advertiser). The insertion order confirms the details for an ad campaign, for example. It is similar to an invoice, except it is not a request for payment.

The IO contract, which stands for Insertion Order is the final step in the ad proposal process, the IO contract represents a commitment from an advertiser to run a campaign with a publisher or partner.

An ad insertion order is only necessary when advertisers and publishers have a direct deal. In programmatic advertising, for example, algorithms make deals automatically based on parameters set by advertisers and publishers. There is no need for an ad insertion order with programmatic buys.

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

An insertion order contains a set of line items that are related to the same advertising campaign. Insertion orders can contain frequency caps, pacing settings, partner costs, and default targeting for line items.

However, the main difference between an IO and PO is that an Insertion Order is used primarily in the advertising industry, while a Purchase Order is widely used to agree on any other deal between a buyer and a seller in different sectors.

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© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232
Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232