Get Marketing Plan Grading Sheet 1.doc

Completing the Marketing Plan Grading Sheet 1.doc is a vital step in evaluating your marketing strategy. This guide provides you with a clear, step-by-step approach to efficiently fill out this online form.

Follow the steps to successfully complete the grading sheet.

1. Click the ‘Get Form’ button to access the grading sheet and open it in your preferred online editor.
2. Begin by entering the name of the project or company in the designated field at the top of the document. Ensure this is clearly stated for easy identification.
3. List the team members involved in the project in the provided section. This helps in recognizing all contributors to the marketing plan.
4. For the Executive Summary section, provide a concise synopsis of the situation and key aspects of your marketing plan. Rate this section on a scale of 1 to 10 based on clarity and comprehensiveness.
5. In the Environmental Analysis section, include details about the environmental context, SWOT analysis, current objectives, and performance metrics. Again, rate this section from 1 to 10, reflecting its thoroughness.
6. Describe the Desired Results by articulating specific goals and objectives you intend to achieve with your marketing plan. Score this section appropriately on the 1 to 10 scale.
7. Under Marketing Strategies, outline your target market(s) and the marketing mix (4 P's: Product, Price, Place, Promotion) relevant to those markets. Rate this section based on effectiveness and relevance.
8. Detail the Product Market Fit by discussing key market characteristics, perceived product benefits, distribution strategies, and anticipated competitive responses. Provide a score reflecting the strength of this fit.
9. Identify Control Measures, outlining performance measures and evaluation procedures you will use to assess progress. Rate this area’s clarity and practicality.
10. In the Financial Projections section, delineate costs, estimate sales and revenues, and project profits and ROI. Rate these projections based on their feasibility and detail.
11. Assess Writing Quality by ensuring proper grammar, sentence structure, punctuation, and capitalization are utilized throughout. Rate this element based on overall quality.
12. Confirm the Use of Proper Referencing is adhered to, ensuring that all facts and figures are correctly cited. Provide a score reflecting accuracy.
13. Evaluate the Overall Professional Appearance of the plan. This includes the title page, table of contents, formatting, graphs, charts, and neatness. Score this section to reflect the document’s professionalism.
14. After completing scores for each section, calculate the Total Score and provide any additional Comments in the designated area of the document.
15. Once you have filled out all sections and saved your work, you can choose to download, print, or share the completed document as needed.

Start filling out your Marketing Plan Grading Sheet 1.doc online today!