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  • Jiffy Lube Brand Standards Form

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Brand Standards Guide March 2007 www.jiffylube.com/BrandStandardsGuide/ Introduction The Jiffy Lube brand has been revitalized to deliver an updated image that conveys a shift from an oil change only.

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What are brand standards? Brand standards are a quick-reference guide to your brand, providing direction and guidance to ensure your branding is consistent across the board. You'll use brand standards as the set of rules and guidelines that protect the look, feel, and integrity of your brand.

Here's a list things your brand bible should include: Overview of brand, including history, vision and personality. Logo specifications and examples of usage. Typography palette. Color palette. Image use specifications, including photography style. Letterhead and business card design.

Explain the name and tagline. What makes the company name memorable and important? ... Describe the visual identity. A brand's first impression is often visual, so it's important to codify the details of its graphic design elements. ... Typography. Note the two or three typefaces the brand uses. ... Iconography.

What Should Be Included in Your Brand Guidelines? Brand Story. Your brand story is what introduces you to the world, so you need a good summary that gives people insight into your brand's heart and soul. ... Logo Guidelines. ... Brand Color Palette. ... Typography and Font Guidelines. ... Image Guidelines. ... Brand Voice.

Step 1: Set a Goal for Your Brand Identity Guidelines. ... Step 2: Define Your Users. ... Step 3: Choose a Format. ... Step 4: Determine the Contents of Your Brand Guidelines. ... Step 5: Define Specific Usage Rules. ... Step 6: Gather Necessary Identity Elements. ... Step 7: Assemble the Guidelines. ... Step 8: Conduct Brand Training.

Build one with these 6 simple steps: Kick off your brand style guide with a great brand story. Use logo guidelines to create a recognizable brand signature. Include your brand's core color palette. Dictate your typography hierarchy. Define your brand voice. Specify the imagery and iconography that makes up your visual style.

What Should Be Included in Your Brand Guidelines? Brand Story. Your brand story is what introduces you to the world, so you need a good summary that gives people insight into your brand's heart and soul. ... Logo Guidelines. ... Brand Color Palette. ... Typography and Font Guidelines. ... Image Guidelines. ... Brand Voice.

A brand guide is a document that details a company's visual identity, along with rules and guidelines for any public-facing communication. Brand guides set forth rules for official logo usage, font type and color, typography, and tone, along with the brand's mission statement, positioning, identity, and values.

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© Copyright 1997-2025
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Form Packages
Adoption
Bankruptcy
Contractors
Divorce
Home Sales
Employment
Identity Theft
Incorporation
Landlord Tenant
Living Trust
Name Change
Personal Planning
Small Business
Wills & Estates
Packages A-Z
Form Categories
Affidavits
Bankruptcy
Bill of Sale
Corporate - LLC
Divorce
Employment
Identity Theft
Internet Technology
Landlord Tenant
Living Wills
Name Change
Power of Attorney
Real Estate
Small Estates
Wills
All Forms
Forms A-Z
Form Library
Customer Service
Terms of Service
DMCA Policy
About Us
Blog
Affiliates
Contact Us
Privacy Notice
Delete My Account
Site Map
All Forms
Search all Forms
Industries
Forms in Spanish
Localized Forms
Legal Guides
Real Estate Handbook
All Guides
Prepared for You
Notarize
Incorporation services
Our Customers
For Consumers
For Small Business
For Attorneys
Our Sites
US Legal Forms
USLegal
FormsPass
pdfFiller
signNow
airSlate workflows
DocHub
Instapage
Social Media
Call us now toll free:
1-877-389-0141
As seen in:
  • USA Today logo picture
  • CBC News logo picture
  • LA Times logo picture
  • The Washington Post logo picture
  • AP logo picture
  • Forbes logo picture
© Copyright 1997-2025
airSlate Legal Forms, Inc.
3720 Flowood Dr, Flowood, Mississippi 39232